[brookeallenblg.wordpress.com] “How to Entice Journalists”

As a digital strategist, we all know it’s important to earn media coverage from journalists- it creates brand awareness, increases reach, and can even attract new clients! But the lingering question at hand is; how do we get journalists to notice us?

Well, a huge platform you can use in your favor is…

That’s right- Twitter!

When Should I Send My Pitch to Journalists?

According to the State of Journalism 2020, there are many tips and tricks you can use to your advantage that will help you earn media coverage from journalists! Let me break it down.

  • 64% of journalists prefer to receive pitches before noon
  • Although most journalists don’t have a preference regarding what day of the week they prefer to be pitched to on, Monday is the leading day of preference for 20% of journalists

This means that if you’re looking for the most promising day and time to send a pitch, you are most likely to have the best luck with journalists on Monday’s before noon. However, there are a few stipulations…

  • 43% of journalists receive at least five pitches each day
  • The majority of journalists run fewer than five stories per WEEK

So, Here’s How You Can Combat Those Odds…

First, follow journalists on social media, especially Twitter and LinkedIn!!! This allows you to see the types of stories that each journalist is most likely to run, and may even allow for a journalist who receives your pitch to recognize your name.

Plus, if the journalist follows you back they are more likely to come to YOU for stories!

Second, make sure you are remaining active on Twitter. The majority of journalists agree that Twitter is the most important social media platform, so it is important to take advantage of this tool to connect with journalists. Even though it is a social media platform, PR professionals can use it to their advantage to network.

Lastly, a fantastic way to gain coverage from a journalist is by connecting the story you pitch to a currently trending topic. If you can connect your story to something everyone is talking about, or a meme the whole world is laughing at, you are much more likely to receive coverage! As a plus, this also allows you to add personality to your work.

For the times that you can’t connect your story to a trending topic, pictures are KEY! In fact, including a picture with your pitch follows closely behind a connection to a trending topic, with 75% of journalists agreeing it is the second most important factor when they decide which story to run.

Summary of Tricks

After all of this information, let me summarize these tricks for you so that you can ensure you’re using each to your full advantage!

  • The best time to pitch a story to a journalist is on a Monday before noon
  • Most journalists run less than five stories per week, so make your pitch stand out!
  • Follow journalists on Twitter and LinkedIn
  • Engage on social media, especially Twitter
  • Connect your stories to trending topics
  • Don’t forget pictures!

What if IDGAF about journalists (and/or twitter and/or linkedin and/or some other retard media website)? How would the enticing work in that case?

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[2020-04-13 09:20 UTC]

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